A simple and straight forward approach for small business owners to defining your target market and using various marketing sources to reach it. With so many social media options at our doorstep, many small business owners/entrepreneurs may feel overwhelmed. Is more better?
The authors pull from years of marketing experience to present an easily understandable and implementable plan for success. The book is broken into three sections. Part I is Building Your Marketing Plan. It includes defining your target audience, setting goals, measuring goals and more Part II is Tools which explains various social media networks and the differences between them. I especially found this section helpful. The authors liken each social media network to a different country with its own culture, etc. Great example. The better you understand that concept, the more success you will have. Part III, Creative, wraps up the book with types of social media actions you might take, as well as building your following and more.
They also provide examples of real businesses who used or learned from some of these marketing techniques. I will definitely be recommending this book as a resource and will be adding it as a resource link on this website as well as on my art blog, www.serendipitini.com.
Here's the link to the book on amazon.com